Programmatic advertising is a highly automated form of digital advertising. It involves buying and selling of online advertising inventory via a software or a machine. There are no human negotiations or manual insertions involved. It makes use of machine algorithms to buy ads online. It helps in automating the decision-making process of selecting the source of media and buying the media for advertising purpose as it helps in focusing on the target market.
Programmatic advertising is growing rapidly and will continue to grow during the forecast period. Due to increasing use of mobile phones, banner ads are decreasing and mobile videos are gaining traction. During the forecast period, mobile videos will witness rapid growth and will grow at highest CAGR.
Over the next five years, it is projected that Programmatic Advertising will register a xx% CAGR in terms of revenue, reach US$ xx million by 2023, from US$ xx million in 2017.
This report presents a comprehensive overview, market shares and growth opportunities of Programmatic Advertising market by product type, application, key companies and key regions.
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The report also presents the market competition landscape and a corresponding detailed analysis of the major players in the market. The key players covered in this report:
Adobe Marketing Cloud
To calculate the market size, it is considered value generated from the sales of the following segments:
Segmentation by product type:
Segmentation by application:
Media and Entertainment
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Some Points From Table of Content:
1 Scope of the Report
2 Executive Summary
3 Global Programmatic Advertising by Players
4 Programmatic Advertising by Regions
8 Middle East & Africa
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