Global Drinkable Yogurt Market Share Size, Share, Development Status and Outlook by Players Till 2023

Global Drinkable Yogurt Market Share Size, Share, Development Status and Outlook by Players Till 2023

The Global Drinkable Yogurt market was valued at USD 21.2 billion in 2017 and is expected to register a double digit CAGR during the forecast period. The global drinkable yogurt sales is expected to cross 17,000 million Kg by 2023 Scope of the market includes pro/prebiotic, functional, and regular yogurt drinks, like Yakult and functional drinking yogurt. Drinkable yogurt fortified with Omega 3, collagen, aelovera, plant sterols, soy isoflavones are classified as functional yogurt. Asia pacific despite of the dominant market is the fastest growing region globally witnessing a CAGR of 14.6%.

The major players include – GROUPE DANONE, SA. , YAKULT PHARMACEUTICALS, VITAGEN, amongst others.

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Healthy Snacking: The Key Trend
Drinkable Yogurt is considered as a healthier snacking option for adults and children. Increased consumption of probiotic drinks due to its potential digestive health has accelerated the market growth. The recent launch of the new flavor, probiotic combinations, and convenient packaging has driven the drinkable yogurt market. Drinkable yogurt giant Yakult has small pack size of five (5*65 ml), which serves the suitable option for consumers. Benecol, Drinkable yogurt with cholesterol-lowering label claim has gained sales. The product has plant sterols and claims that drinking one bottle a day helps in lowering cholesterol. New drinkable yogurt flavors, such as the savory flavor of vegetables: carrots, beetroot, and tomatoes have become popular among consumers. Consumers are seeking more healthier and natural ingredient in drinkable yogurt, such as stevia instead of bulk sweeteners to reduce calorie.

Asia-Pacific Driving Sales
Asia-Pacific is the dominant market for drinkable yogurt driven by the consumer awareness of probiotic products and supported regulatory environment. The region accounts for a market share of 40% globally. Drinkable yogurt sales started from Japan with the introduction of Yakult in 1935. The supported FOSHU (Foods for Specified Health Uses) regulation in Japan has driven the market. China and India are the fastest growing markets in Asia driven by changing lifestyle, rising income among young population and growing health concern among consumers. Trust among foreign brand has increased significantly, which has encouraged companies to launch new flavors in the market.
The leading drinking yogurt brand Yakult is available in more than 6000 retail stores globally. The company has exclusive distribution channel “Yakult lady home delivery system”, which is active in 13 countries out of 33 countries. The company is focusing towards increasing its presence internationally, such as Europe, which it is not present. Expanding distribution channel, such as convenience stores, supermarket/hypermarket in developing countries has given rise to drinkable yogurt sale.

Key Developments
• March 2018 – Alove launched aloe vera drinkable yogurts. The aloe vera Japanese-style drinkable yogurts come in three flavors, including coconut
• February 2018 – DANONE introduced Activia Dailies. The 3.1-ounce yogurt drinks are packed with live and active probiotics, designed for easy probiotics on the go

The global Drinkable Yogurt market is competitive with companies focusing on new product launch and packaging as their key marketing strategy. Companies are focusing on aggressive marketing strategies to promote their products owing to intense competition

Reasons to Purchase this Report
• Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
• Market dynamics scenario, along with growth opportunities of the market in the years to come
• Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
• Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
• Market value (USD Million) and volume (Kg Million) data for each segment and sub segment
• Distribution Channel sales Analysis by Value
• Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years
• Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
• 3-month analyst support, along with the Market Estimate sheet in excel

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Few Major Points of TOC :
1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Scope of the Market

2. Research Approach and Methodology
2.1 Introduction
2.2 Research Design
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering & Econometric Modelling
2.4.4 Expert Validation

3. Market Overview
3.1 Market Trends
3.2 Market Dynamics
3.2.1 Drivers Increased Demand for Healthier Beverage Compared to Soft Drinks Rising Consumer Interest in New Flavours and Convenient Packaging Growing Consumer Interest in Probiotic Products Due to Digestive Health
3.2.2 Restraints Availability of Substitute Products
3.2.3 Opportunities Growing Demand of Functional Beverages in Emerging Countries
3.2.4 Porter’s Five Forces Analysis Bargaining Power of Suppliers Bargaining Power of Buyers Threat of New Entrants Threat of Substitute Products and Services Degree of Competition

4. Market Segmentation
4.1 By Distribution Channel
4.2 By Geography


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